How Stretton’s London Dry Is Taking The Snobbery Out Of Gin

Wednesday, 8 June 2022

In a crowded gin market, Stretton’s London Dry Gin is differentiating itself by becoming the gin for everyone and every occasion.

In the last few years, gin has become cooler than ever before – and the market has exploded. But even in this new era of gin drinking, the historically colonial spirit has retained an air of snobbery where messaging is often about botanicals or pairings and it can be a little inaccessible to a lot of people.

While gin marketing typically tends to focus on exclusivity, Stretton’s London Dry Gin proudly removes the perception that it is the domain of a privileged few and proclaims that it “goes with anything”. Whoever you are and whoever you’re with, come and be part of this simply unexpected, carefree lifestyle.

Stretton’s London Dry Gin is a world class, multiple gold and silver award winning London Dry Gin, proudly distilled and bottled in South Africa. Whether it’s Stretton’s Original, Double Cut, Triple Berry or Wild Berries, you’re guaranteed to get a perfect gin with the perfect balance of botanicals, every time.

Edward Snell | How Stretton’s London Dry Is Taking The Snobbery Out Of Gin