EDWARD SNELL & CO.

An independent spirits business founded in 1848

With a history dating back more than 170 years, Edward Snell & Co. is South Africa’s largest independent spirits group. We produce, distribute, sell, and market award-winning local and international brands. Our success comes from empowering people who seek to achieve great things – just like us. Together, we pursue greatness for good.

Our Brands

Edward Snell’s goal is to provide South Africa with impeccable, award-winning spirits, no matter your drink of choice. Our array of brands reflects our mission, with prestigious spirit brands to satisfy any taste.

Edward Snell & Co. | Pursuit of Greatness

our
purpose

To pursue greatness for good. This purpose is our ‘why’, our reason for being. Because Africa is alive with possibility. Every day presents itself as an opportunity for us – as individuals, and together, as a collective group – to do great for good.

EDWARD SNELL & CO.
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Edward Snell | Buza app is focused on localising digital education

Buza app is focused on localising digital education

Glenfiddich through its Challengers Club discussion platform is tackling some of South Africa’s most pressing challenges. Buza is an ed-tech application targeted at non-English first language speakers, which is striving to localise digital education. The app was born out of…

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