An independent spirits business founded in 1848

With a history dating back more than 170 years, Edward Snell & Co. is South Africa’s largest independent spirits group. We produce, distribute, sell, and market award-winning local and international brands. Our success comes from empowering people who seek to achieve great things – just like us. Together, we pursue greatness for good.

Our Brands

Edward Snell’s goal is to provide South Africa with impeccable, award-winning spirits, no matter your drink of choice. Our array of brands reflects our mission, with prestigious spirit brands to satisfy any taste.

Edward Snell & Co. | Pursuit of Greatness


To pursue greatness for good. This purpose is our ‘why’, our reason for being. Because Africa is alive with possibility. Every day presents itself as an opportunity for us – as individuals, and together, as a collective group – to do great for good.


Stay in the know with everything relating to Edward Snell & Co.

The Power of Storytelling

Edward Snell is committed to pursuing and unlocking greatness to create a better world. Driving equality is an essential part of this, and when women and minorities share their stories, it helps to break down existing barriers. By KARIN KRAUSE…

Read more

Mandela Day 2023 Initiative

On 18th July, South Africa our country that is alive with possibility, honours Nelson Mandela and his spirit of generosity and giving back. Whilst we strive toward driving our company purpose “The Pursuit of Greatness for Good” every day, marked…

Read more