A collaboration between Firstwatch Whisky & entrepreneurs challenge winner, Mpho Mohaswa
Mpho won the 2019 Firstwatch Entrepreneurs Challenge, winning R50 000 cash to help grow her business Ghemere; a non-alcoholic concentrate & a ready-to-drink Ginger beer that uses an old and traditional recipe manufactured by Precious & Pearl Brands.
With her winnings she managed to increase her brand visibility and attract new customers. She also purchased equipment to assist her business in achieving consistency in its manufacturing processes.
This consistency has opened opportunities for her to work with Food Lovers stores in Gauteng. Currently, her business supplies Ghemere to 3 Food Lovers stores in Sunward Park, Jabulani and Dobsonville. Being part of the Firstwatch Entrepreneurs Challenge also allowed Mpho to network with some of the entrepreneurs who’d also taken part in the event, networking that led to further collaborations. Mpho’s story of hope is one that we’re proud of at Firstwatch because we believe in rewarding those who work hard, especially the dedicated, budding entrepreneurs who want to turn their business into reality.
As a brand that has family, people and the community at its heart, Firstwatch aims to recognise and reward South Africa’s budding entrepreneurs. The Firstwatch Entrepreneur’s Challenge is a programme designed to fast-track new businesses to success. Thus, allowing entrepreneurs to take their businesses to the next level and rewarding them for all the work that they put in.
“Our product, Ghemere Ginger Beer, has really taken off since we won. We capitalised on much-needed media exposure, which helped expand our customer base and credibility. Having a big brand like Firstwatch behind you makes a difference.”
– Mpho Mohaswa
THE FIRSTWATCH GHEMERE PACK IS PERFECT AFTER A LONG DAY OF GRAFT OR TO KEEP LIVELY DEBATE AMONG FRIENDS GOING.