Glenfiddich through its Challengers Club discussion platform is tackling some of South Africa’s most pressing challenges.

Buza is an ed-tech application targeted at non-English first language speakers, which is striving to localise digital education. The app was born out of the Challengers Club roundtable discussions hosted by Glenfiddich, the world’s most awarded single malt Scotch whisky.

The Buza application is representative of South Africa’s diversity, and its unique offering enables anyone to learn digital education content in their local languages and dialects. The app will bring localised digital knowledge from top academic training providers to users, so they can learn anytime, anywhere.

The app will assist those eager to access more opportunities in the digital economy by focusing on the skills necessary for everyday functionality and professional life, namely listening, writing, reading, speaking and maths. The hope is that targeting non-English first language speakers will ultimately drive more inclusion in the economy.

The idea behind the Buza app was initially developed at a 31 March 2021 Challengers Club gathering held at Melrose Arch, Johannesburg, whose panellists featured Zuko Tisani, Baratang Miya and Kola Olaide, three mavericks in their own right.

The Challengers Club is a discussion platform for industry leaders, creative visionaries and social entrepreneurs to share their opinions and perspectives of success. It brings together change-makers passionate about South Africa’s potential, with the goal of crafting solutions to some of the nation’s challenges.

Following the successful ideation of Buza, Glenfiddich will be hosting an auction on the 27 May 2022 to raise seed capital and help kickstart the solution. The auction will feature a wide range of rare Glenfiddich expressions that every collector and connoisseur would love to get their hands on.

Visit this page to learn more about the upcoming auction.